Welcome to Day 3 of our CHA Reveal Week! We are having so much fun showing our latest releases - thank you so much for all of your wonderful comments for our first two reveals - there is nothing more rewarding than seeing how our products inspire you to capture your memories in simple, yet meaningful way!
We're excited for today's reveal, so join us as we go off the beaten path from our seasonal lines to introduce our new rough and rugged TAKE A HIKE release - a campy collection that's all about your rustic outdoor adventures! From nature-inspired yellows, greens and oranges, to deep woods blues and browns - not to mention touches of dark woodgrain, stripes, dots, plaids and chevrons mixed in with oh-so-campy icons and elements - it's the perfect collection for your outdoor adventures!
And remember - in our first post we mentioned that this our BIGGEST RELEASE EVER - we weren't kidding! We're not even half way through all of the fun stuff we have in store this season - just sayin'! You will not want to miss more of our goodies tomorrow that coordinate with our collections - PLUS a very happy snappy announcement on Friday! So enjoy today's reveal...and look forward to many more exciting things to come this week!
So who wants to win? We're giving away TWO of the Take a Hike Collections - simply leave a comment and tell us what you think. {Contest ends Thursday, July 20 and we'll announce our winners on Monday, July 23}





















Swoon !!! I NEED this one too :):) I live in a very wooded area and I have boys that are very outdoorsy...this would be a perfect collection for us !!!Thanks for the chance to win !!
Posted by: Marielle | July 11, 2012 at 03:37 AM
Ya'll are breaking my budget ten times over! I love everything so far! I think this is a pretty versatile collection even if you don't do a lot of camping! Great job again!
Posted by: Crystal aka Caitlynsmommy | July 11, 2012 at 03:58 AM
Oh wow! We own a travel trailer and camp at least 3 weekends a month in the summer and fall....And I do take photos of each trip. This line is perfect in every way!!!!!
Posted by: Michelle StClair | July 11, 2012 at 04:15 AM
OH! I want to go camping... such nice stuff :)
Posted by: Nancy McMahon | July 11, 2012 at 04:27 AM
We don't like camping, but really like hiking. I'll put it on my must have list.
Maybe it's better not to look here next week. The list is getting bigger and bigger...
Posted by: Marion from Holland | July 11, 2012 at 04:37 AM
ohhhh i really like this one.
Thanks for the chance to win
Posted by: Maggie Greenwood | July 11, 2012 at 04:41 AM
I hate camping, but I love this line. Lots of versatility there again.
Posted by: Sue G | July 11, 2012 at 04:42 AM
This is the most awesome line yet! I ABSOLUTELY LOVE it! The woodgrain paper is my absolute favorite. I am going to have to take out a loan just to buy everything I want. :0)
THANKS!
Posted by: Kendra | July 11, 2012 at 04:47 AM
One look at this, and I was immediately transported back to being a kid in MN, and our family camping every weekend in the summer. Crystal clear water in the lake, the heavy scent of pine, the crackle of the campfire... Can't wait until I can find this collection locally!
Posted by: KerryInMT | July 11, 2012 at 04:50 AM
I would LOVE to win this! Between family camping and Girl Scouts, I have a TON of camping photos to scrap!
Posted by: JennyLilac | July 11, 2012 at 04:59 AM
I love the basics again! May have to get some of the journal cards too as my dad is a keen fisherman
Posted by: Dawn Cheshire | July 11, 2012 at 05:01 AM
I like it! I think it's quite versatile since each sheet of paper has a side that's not themed outdoors. I'm not an outside person but I could definitely still use this collection for other things. Very nice!
Posted by: Amy | July 11, 2012 at 05:04 AM
The Simple Basic kits are such a good idea...but I am going to need ALL of it. Love the rich colors!
Posted by: robin | July 11, 2012 at 05:08 AM
I just recently found your blog and so glad because I just love, love this collection. We hike every weekend, so this will be perfect. Cant wait to get this one.
Posted by: Sandy Davis | July 11, 2012 at 05:09 AM
LOVE this..I have so many camping pictures from my childhood that would look great on this!!
Posted by: Kim Boken | July 11, 2012 at 05:13 AM
I love Simple Stories and you have outdone yourself again ! We camp and this line is just perfect for recording all our memories.
Posted by: Beth | July 11, 2012 at 05:17 AM
Love it!!! Perfect for our fall hiking adventures.
Posted by: Debra E | July 11, 2012 at 05:21 AM
Great new line! Thanks for the chance to win!
Posted by: Kathleen | July 11, 2012 at 05:21 AM
I love this! With two boys and our love of being outdoors and hiking, this collection is perfect!!
Posted by: Kim | July 11, 2012 at 05:24 AM
Love this for my grandkids albums and the basic collection for general scrapping. Another winner!
Posted by: Kathy R | July 11, 2012 at 05:26 AM
I am the camp nurse this summer, and my two little boys and husband will be with me next week, too, so this collection comes at a PERFECT time for me!!! I am inspired to take even more pictured, now! I love the color combinations and chevrons. Cannot wait to get this in my album!
Posted by: kristi | July 11, 2012 at 05:32 AM
I love this new line, I have camped all my life have many pictures that I could use this line on, LOVE,LOVE,LOVE it!!!
Posted by: Susan Lechman | July 11, 2012 at 05:33 AM
Those colours are fantastic, great for masculine cards (and projects). Really loving your basics packs too.
Posted by: Tanya S | July 11, 2012 at 05:33 AM
Oh. my. goodness. I LUV this collection! We just bought a new trailer last Fall and have been camping our hearts out this year! This line would be PERFECT for every single camping trip we've taken so far and still will take. Oh, and Simple Stories ROCK too!
Posted by: Diana Poirier | July 11, 2012 at 05:37 AM
Love the masculine feel to this line. It would work well even if you aren't a camper.
Posted by: Jennifer R | July 11, 2012 at 05:38 AM